Corporate Mission
To enable all humanity to enjoy affordable, high-quality, safe and comfortable home hardware products
Corporate Vision
To become a world-leading manufacturer of home hardware products
Core Values
Integrity & Pragmatism, Professionalism & Focus, Continuous Innovation, Mutual Growth
Brand Philosophy
Exquisite hardware crafted with dedication, no exaggerated claims; building a century-old brand that accompanies billions of families worldwide permanently
Business Philosophy
Market-oriented, technology-driven, quality-based for survival, innovation-fueled for development
Management Philosophy
Scientific management and systematic operation; maximizing human potential and optimal use of resources
Manufacturing Philosophy
Digitalization, Intelligence, Ecologization
Service Philosophy
Upholding the "Five-Core Service Philosophy": Meticulousness, Carefulness, Dedication, Consideration, and Patience
Cooperation Philosophy
Respect customers, understand suppliers, and achieve mutual growth for all three parties through win-win cooperation
